Custom campaign data entry
Create a structured marketing campaign record using the information relevant to the initiative.
From campaign record to channel insight
Marketing Campaigns
Create structured custom campaigns, organise them with useful categories, upload exported Google Ads and Facebook campaign reports, maintain an import history and review consolidated advertising performance inside iCRM.
StructuredCampaign records
Google & FacebookAds uploads
ConnectedPerformance reports
What you can do
Everything your team needs, connected.
Create structured custom campaigns, organise them with useful categories, upload exported Google Ads and Facebook campaign reports, maintain an import history and review consolidated advertising performance inside iCRM.
Campaign context
Keep the campaign’s key information together instead of relying on disconnected notes or files.
Custom campaign list
See current and historical custom campaigns from one central working list.
Campaign review
Open the campaign record from the list whenever details need to be checked or maintained.
Campaign categories
Create categories that reflect the organisation’s channels, initiatives or marketing structure.
Consistent classification
Apply a repeatable category structure across custom campaign records.
Google Ads report upload
Bring exported Google advertising report data into iCRM for central analysis.
Facebook campaign upload
Upload exported Facebook campaign data through the same marketing workflow.
Combined upload process
Use one import screen for supported Google and Facebook advertising reports.
Uploaded ads list
Review the advertising report files that have already been added.
Import history
Keep visibility of prior uploads before adding or reviewing the next reporting period.
Uploaded ads report
Turn uploaded advertising data into an iCRM performance report.
Cross-channel visibility
Bring Google and Facebook campaign results into one reporting environment.
Repeatable reporting cycle
Create a consistent route from campaign setup and platform export to management review.
Campaign learning
Use historical campaign records and uploaded performance data to guide future planning.
Connected campaign-data workflow
Organise the campaign. Import the results. Learn from the performance.
iCRM gives marketing teams a structured place for their own campaign records and a repeatable process for bringing exported Google Ads and Facebook campaign data into one reporting environment.
01CategoriseDefine campaign structure
02CreateRecord the initiative
03ImportGoogle and Facebook data
04CheckReview upload history
05AnalyseUnderstand performance
01 / BUILD THE CAMPAIGN FOUNDATION
Create useful categories and capture campaign data consistently.
Start by defining the campaign categories used by your organisation. When a new initiative begins, create a custom campaign record so its key information is stored in a consistent format and can be found again later.
- Custom campaign-category setup
- Structured new-campaign entry
- Consistent internal classification
- Campaign information kept in one record
02 / MAINTAIN THE CAMPAIGN LIST
See active and historical custom campaigns together.
The custom campaign list becomes the team’s working index. Use it to locate earlier initiatives, review campaign information and maintain continuity between planning, execution and later reporting.
- Central custom-campaign list
- Current and historical campaign visibility
- Direct access to campaign records
- Stronger continuity between reporting periods
03 / IMPORT PLATFORM RESULTS
Bring Google Ads and Facebook reports into iCRM.
Export the required advertising report from the source platform, then upload it through the marketing ads import screen. One workflow supports both Google and Facebook campaign report files.
- Google Ads report upload
- Facebook campaign report upload
- One central import workflow
- Reporting data moved into business context
Good reporting practice
Use a consistent export period and naming convention before each upload. This makes the upload history easier to review and reduces confusion when results are compared over time.
04 / CHECK THE UPLOAD HISTORY
Know which advertising files are already in the system.
Review the uploaded ads list before adding the next report or preparing an analysis. The history provides a clear operational checkpoint for the files already imported into iCRM.
- List of uploaded advertising reports
- Clear import-history reference
- Easier checking before repeat uploads
- Traceable reporting periods
05 / REVIEW CAMPAIGN PERFORMANCE
Turn uploaded data into a clearer marketing view.
Use the uploaded ads report to review campaign performance inside iCRM. Bringing Google and Facebook data into one environment makes it easier to examine channel activity alongside the organisation’s custom campaign records.
- Uploaded advertising performance report
- Google and Facebook data in one environment
- Historical campaign context
- Evidence for future campaign planning
How to use the marketing workflow
A repeatable path from campaign setup to performance review.
Keep the campaign record and platform-reporting cycle consistent so each new initiative contributes to a useful history.
Create categories
Define the campaign groups that match the organisation’s marketing structure.
Register the campaign
Create the custom campaign record and complete its key information.
Maintain the list
Use the central campaign list to review current and historical initiatives.
Export platform data
Prepare the required report from Google Ads or Facebook for the chosen reporting period.
Upload and verify
Import the report into iCRM, then check that it appears in the uploaded ads list.
Analyse and improve
Review the ads report and apply what the team learns to future campaign planning.
Detailed capability map
More than a feature list. A complete working process.
Explore how the screens and functions in Marketing Campaigns support setup, daily operations and continuous improvement.
Configure the foundation
Custom campaign data entry
Create a structured marketing campaign record using the information relevant to the initiative.
Campaign context
Keep the campaign’s key information together instead of relying on disconnected notes or files.
Custom campaign list
See current and historical custom campaigns from one central working list.
Campaign review
Open the campaign record from the list whenever details need to be checked or maintained.
Campaign categories
Create categories that reflect the organisation’s channels, initiatives or marketing structure.
Run day-to-day work
Consistent classification
Apply a repeatable category structure across custom campaign records.
Google Ads report upload
Bring exported Google advertising report data into iCRM for central analysis.
Facebook campaign upload
Upload exported Facebook campaign data through the same marketing workflow.
Combined upload process
Use one import screen for supported Google and Facebook advertising reports.
Uploaded ads list
Review the advertising report files that have already been added.
Control, report and improve
Import history
Keep visibility of prior uploads before adding or reviewing the next reporting period.
Uploaded ads report
Turn uploaded advertising data into an iCRM performance report.
Cross-channel visibility
Bring Google and Facebook campaign results into one reporting environment.
Repeatable reporting cycle
Create a consistent route from campaign setup and platform export to management review.
Campaign learning
Use historical campaign records and uploaded performance data to guide future planning.
How it works
A clear workflow from setup to insight.
Structure
Create the campaign categories used by the marketing team.
Record
Register each custom campaign and maintain it from the central list.
Import
Upload exported Google Ads and Facebook campaign reports.
Analyse
Review upload history and consolidated advertising performance.
See Marketing Campaigns in action
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