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Pricing

Simple pricing.
No hidden fees.

Start small, scale as you grow. All plans include full onboarding support.
WhatsApp AI message credits & WABA conversation fees billed separately by usage.

Essential

Starter CRM

RM100/mo
Best for small service businesses getting started with CRM
  • Service cases & status workflow
  • Contact profiles & groups
  • Membership tiers & loyalty
  • Follow-ups & task reminders
  • Appointments & calendar
  • Quotation & inventory module
  • Marketing campaign tracking
  • Up to 10,000 contacts
  • iSMS SMS & email (credits extra)
  • Email & phone support
Start free trial
⭐ Most Popular

Business + WhatsApp AI

RM150/mo
For businesses ready for AI-powered WhatsApp messaging
  • Everything in Essential
  • WhatsApp Business API (WABA)
  • AI auto-reply chatbot 24/7
  • BizCloud App (iOS & Android)
  • Mobile message forwarding & reply
  • E-Learning & class management
  • Student portal & fee collection
  • Unlimited contacts
  • 2,000 AI credits/mo (RM 10 top-up)
  • WABA conversation fees apply
Get Business plan →
Enterprise

Custom & Reports

Let's talk
Tailored to your exact workflow and business requirements
  • Everything in Business
  • Custom report development
  • On-demand feature builds
  • Dedicated onboarding specialist
  • Staff training & setup assistance
  • SLA & support agreement
  • Multi-branch management
  • API integration support
  • Custom branding options
  • Quarterly review meetings
Contact us

All plans include a free trial. No credit card required to start.
* RM 150/month is the iCRM platform fee only. WhatsApp AI credits & WABA fees are billed separately by usage.

WhatsApp AI Credits

RM 10 for 2,000 AI messages

Your AI chatbot uses a credit each time it replies on WhatsApp. Top up anytime — credits never expire.

AI Auto-Reply Credits WhatsApp Bot Messages
RM 10
per 2,000 messages

Every time your AI chatbot replies to a customer on WhatsApp, one credit is used. 2,000 replies for RM 10 — that is RM 0.005 per reply. 24/7 coverage for your business.

Credits never expire Top up anytime Instant activation Usage dashboard
Rate per reply
RM 0.005
per AI reply sent
Top up now
How far do your credits go?
Top-up amountMessages includedCost per replyGood for
RM 102,000 messagesRM 0.005Small business — ~67 AI replies/day
RM 5010,000 messagesRM 0.005Growing business — ~333 AI replies/day
RM 10020,000 messagesRM 0.005Active business — ~667 AI replies/day
RM 500100,000 messagesRM 0.005High-volume — contact us for bulk rate

WhatsApp Business API Rates

WABA conversation fees

In addition to RM 150/month and AI credits, iSMS charges a small fee per conversation type based on your actual usage.

TypeWhat it coversRate (Malaysia)Billing unit
Marketing
Outbound promotional messages you send to customers — campaigns, offers, re-engagement blasts.RM 0.50Per message
Authentication
One-time passwords (OTPs), login verification codes, and identity confirmation sent to customers.RM 0.10Per message
Utility
Transactional messages triggered by an event — appointment reminders, receipts, order updates, system alerts.RM 0.12Per message
Service
Customer messages you first. A 24-hour session opens from the last customer message. All AI and agent replies within that window are covered.RM 0.10Per 24-hr session
How the service session 24-hour window works
The 24-hour window is calculated from the last message sent by the customer, not from when the session started. Each time the customer sends a new message, the 24-hour clock resets. One session costs RM 0.10 — your AI and agents can reply as many times as needed within that window. Once 24 hours pass with no customer reply, the session closes. A new RM 0.10 session opens the next time the customer messages you.
Real-world examples — estimate your monthly cost
Clinic / Service shop — AI handles all enquiries
Customers ask about hours, pricing, bookings. AI replies 24/7. No marketing, no utility messages.
🤖 AI Replies Only
Platform feeRM 150.00
AI credits: 2,000 × RM 0.005RM 10.00
Service sessions: 500 × RM 0.10RM 50.00
Utility messages—
Marketing messages—
Est. monthly total≈ RM 210/mo
500 customers/month message you first — each opens one RM 0.10 session.
AI handles all replies automatically. No agent needed.
Utility and marketing = RM 0. Only pay for inbound conversations.
Great for clinics, salons, workshops with lots of routine FAQs.
Tuition centre / Beauty salon — AI + appointment reminders
AI handles booking enquiries. System sends appointment confirmations and reminders.
📋 AI + Reminders
Platform feeRM 150.00
AI credits: 2,000 × RM 0.005RM 10.00
Service sessions: 300 × RM 0.10RM 30.00
Utility msgs: 200 × RM 0.12RM 24.00
Marketing messages—
Est. monthly total≈ RM 214/mo
200 utility messages = appointment confirmations + reminders sent by system.
AI handles all FAQs on hours, fees, class schedule, and availability.
No marketing blasts — growth is organic through service quality.
Typical for tuition centres, dental clinics, beauty salons.
Retail / F&B — AI replies + monthly promotion blasts
AI handles customer enquiries. Business runs one targeted WhatsApp blast per month to 500 opted-in customers.
📢 AI + Marketing
Platform feeRM 150.00
AI credits: 2,000 × RM 0.005RM 10.00
Service sessions: 400 × RM 0.10RM 40.00
Utility msgs: 100 × RM 0.12RM 12.00
Marketing blast: 500 × RM 0.50RM 250.00
Est. monthly total≈ RM 462/mo
Marketing is the biggest cost at RM 250 — but one campaign often generates far more in revenue.
Tip: segment your list. 200 targeted contacts beats 1,000 cold ones.
Sending 2 blasts/month at 500 contacts = RM 500 in marketing fees alone — plan carefully.
Good for F&B, retail, property, and businesses with active promotions.
Service company — AI + agent + campaigns + transactions
High-volume business. AI first response, agents handle complex cases, sends receipts and monthly campaigns.
🏢 Full Active
Platform feeRM 150.00
AI credits: 4,000 × RM 0.005RM 20.00
Service sessions: 600 × RM 0.10RM 60.00
Utility msgs: 300 × RM 0.12RM 36.00
Marketing blast: 1,000 × RM 0.50RM 500.00
Est. monthly total≈ RM 766/mo
High-volume month with 1,000-contact marketing blast — upper end for most SMEs.
Skip the marketing blast and the same business costs only RM 266/mo.
AI credits doubled to 4,000 (RM 20) for busy months — still very affordable.
Marketing campaigns are optional each month — skip low-season months to save.
Bottom line
Most businesses using AI-only or AI + reminders pay RM 160–230/month total. Marketing blasts are what drive costs up — and they are completely optional.
Get a cost estimate

Everything at a glance

Complete pricing summary

ItemDescriptionRateWhen charged
Business Plan
Full iCRM: CRM + WhatsApp AI + BizCloud App + e-learningRM 150/moMonthly
Essential Plan
Core CRM only — no WhatsApp AIRM 100/moMonthly
WhatsApp AI Messages
AI chatbot reply credits — 2,000 messages per packRM 10 / 2,000 msgTop-up anytime
Marketing template
Outbound promotional messages you send to customersRM 0.50 / messagePer message sent
Authentication message
OTPs, login verification codesRM 0.10 / messagePer message sent
Utility message
Appointment confirmations, receipts, system notificationsRM 0.12 / messagePer message sent
Service conversation
Customer-initiated chat — 24-hr session from last customer msgRM 0.10 / sessionPer 24-hr window

  WABA rates processed via iSMS. Rates shown for Malaysia (MY). Subject to change.

FAQ

Pricing questions answered

The RM 150/month Business plan covers your full iCRM platform access — service cases, contacts, CRM workflows, WhatsApp Business API connection, AI chatbot, BizCloud App (iOS & Android), e-learning module, and full support. It does NOT include WhatsApp AI message credits or WABA conversation fees, which are usage-based and billed separately.
Every time your AI chatbot automatically replies to a customer on WhatsApp, one credit is used. Credits are sold in packs of 2,000 for RM 10 (RM 0.005 per reply). Credits never expire and can be topped up at any time.
A service session opens when a customer messages you first. The 24-hour window is calculated from the last message sent by the customer — not from when the session started. Each new customer message resets the clock. One session costs RM 0.10 and covers all AI replies and agent responses within that window. Once 24 hours pass with no customer message, the session closes. The next time the customer messages you, a new RM 0.10 session opens.
Marketing (RM 0.50): Promotional messages YOU send to customers — campaigns, offers. Utility (RM 0.12): Transactional system messages — appointment confirmations, receipts. Authentication (RM 0.10): OTPs and verification codes. Each has a different rate.
Yes. We offer a free trial period for all plans. Contact us to get started — no credit card required.
Yes. You only pay for messages you actually send. There is no minimum commitment. You can monitor usage in your iCRM dashboard and contact our team to set spend alerts.
Yes, QMS is a separate product. WhatsApp QMS: RM 599 setup + RM 100/month + RM 0.16/message. Cloud QMS: RM 599 setup + RM 200/month. See the Queue System pages for full details.
Yes, you can change your plan at any time. Contact our support team and we will make the transition smoothly.

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